Advertising & Sponsored content policy
1. Purpose
Howiiconnect allows advertising and sponsored content while maintaining our commitment to a safe, respectful and supportive community.
This Policy applies to advertisers, sponsors, businesses, event promoters, creators and any person publishing paid promotional material on Howiiconnect.
2. Advertising Principles
Advertisements must be lawful, accurate, transparent and socially responsible.
Advertisers must not exploit fear, emotional distress, financial hardship, insecurity or personal vulnerability.
We reserve the right to reject or remove advertising that conflicts with our platform values or policies.
3. Prohibited Advertising
Unless expressly permitted under a separately approved policy and applicable law, we prohibit advertisements promoting:
- Fraudulent investments, scams or deceptive financial opportunities.
- Illegal drugs, weapons or unlawful products.
- Human trafficking or sexual exploitation.
- Unlawful gambling.
- Discriminatory or hateful content.
- Dangerous medical misinformation.
- Self-harm or eating-disorder encouragement.
- Products or services that unlawfully target minors.
- Fraudulent fundraising or charity appeals.
- Misleading guarantees of mental health recovery or medical treatment.
Additional restrictions may apply to regulated industries, including alcohol, financial services, healthcare and political advertising.
4. Wellbeing and Mental Health Advertising
Advertisements involving mental health, emotional wellbeing, counselling, coaching or healthcare must not make misleading claims.
Advertisers must not imply that users have a particular mental health condition based on their platform activity.
We prohibit advertising designed to exploit emotional vulnerability or personal distress.
Professional qualifications, certifications and treatment claims must be accurate and substantiated.
5. Advertising to Minors
Users aged 13–17 will receive additional advertising protections.
Howiiconnect will comply with applicable restrictions on behavioural advertising, profiling and the use of children's personal information.
Advertisers must not manipulate minors into disclosing sensitive information or making inappropriate purchases.
6. Sponsored Content and Transparency
Paid promotions, sponsored posts and commercial partnerships must be clearly identified where required by law.
Advertisers and creators must disclose material commercial relationships.
False endorsements, fabricated testimonials and misleading representations are prohibited.
7. Advertising Data and Targeting
Advertisers may use only targeting options lawfully made available by Howiiconnect.
Advertisers must not obtain private messages, private journals or identifiable mood records for advertising purposes.
Sensitive wellbeing information must not be used to infer vulnerabilities for targeted advertising.
Any personalised advertising must comply with applicable privacy, consent and transparency requirements.
8. Advertiser Responsibilities
Advertisers are responsible for:
- The accuracy of advertisements.
- Compliance with applicable advertising laws.
- Required licences and permissions.
- Intellectual property rights.
- Appropriate disclosures.
- Lawful handling of customer information.
- Compliance with consumer protection requirements.
Approval of an advertisement does not constitute an endorsement by Howiiconnect.
9. Advertising Review and Enforcement
Howiiconnect may review, reject, restrict or remove advertisements that violate this Policy.
Repeated or serious violations may result in advertising account suspension or termination.
We may require supporting documentation before approving certain advertising categories.
10. Advertising Purchases
Where Howiiconnect offers paid advertising placements, separate commercial terms may govern pricing, billing, cancellations, refunds, campaign delivery and advertising account eligibility.
Those terms must be published before self-service paid advertising purchases are enabled.
11. Contact
Howiiconnect Advertising Team
Email: admin@howicare.co.nz
Website: https://www.howiiconnect.com